China Unicom & Huawei: 5G Injects Vigor into the New Media Industry

write aya hussein

MWC 2019, China Unicom and Huawei held a joint communication conference on new media innovation outcomes where the latest achievements and development trends of 5G new media were discussed.

Throughout the history of media development, scientific and technological development has been continuously transforming communication. The invention of printing gave rise to newspapers; electronic information technology and television gave rise to broadcasting; the Internet gives rise to network media…

Since 2015, China Unicom has been exploring the UHD video industry. Working with Huawei and other industry partners, the operator kicked off the 5G+video program in 2018, aiming to explore 5G applications in new media. Already, a wide range of achievements have been made:

With the support of Huawei, China Unicom collaborated with the predominant state television broadcaster of China Central Television (CCTV), to jointly set up a new media lab. Based on the end-to-end platform for 5G new media collection, production, transmission and broadcasting, the two companies aim to build a benchmark new media 5G transmission and business platform.

Huawei also assisted China Unicom in helping Jiangxi TV deliver the first Spring Festival Gala featuring 5G+8K+VR in 2019, an industry first. China Unicom and Huawei have jointly released an industry white paper, proposing end-to-end solutions for future 8K service requirements from the perspective of networks, platforms, terminals, displays, and both industry and technological trends.

Experts from China Unicom and Huawei also shared with the media their study and prospects on 5G, UHD and new media developments.

Zhou Yuefeng, Chief Marketing Officer of Huawei Wireless Network Product Line, said at the conference: “5G will open up a world of endless opportunities, and video will be the most mature application in the 5G era. Having already evolved from SD to HD to 4K, video is now making the leap to 8K. As a key member of the global 5G industry, Huawei will work with industry partners to jointly accelerate the research and development of 5G applications.”