USAID Women’s Economic and Social Empowerment Program and WADI Group Unveil Nawwarah Initiative to Empower Women in Rural Egypt

By Fathy Elsaye and Eman Elwasly 

the Women’s Economic and Social Empowerment Program, funded by the United States Agency for International Development (USAID) and implemented by Pathfinder International in partnership with Wadi Group, is proud to announce the launch of the Nawwarah Initiative.
This collaborative effort with WADI Group leverages a demand-driven strategy to enhance the value chain of WADI Feed, a subsidiary of WADI Group, with the aim of boosting female participation, performance, and productivity within the sector.
The Nawwarah Initiative is designed to empower women in rural communities by providing them with meaningful opportunities to promote and sell WADI Feed products locally. This initiative not only supports women economically but also creates new revenue-generating opportunities within their communities.
Over the next 12 months, the initiative is expected to drive significant growth for WADI Feed through the expansion of sales channels and diversification of distribution methods. Central to this growth is the increased involvement of women, supported by targeted skills training in Beheira. The program’s goal is to establish a sustainable community development model, equipping women to become key distributors of WADI feed.
The Nawwarah initiative will empower women across Egypt by providing them with the tools, skills, and opportunities to thrive in the workforce and contribute to the nation’s development.